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Pining for Pinterest: Marketers’ Questions Answered
Pinterest has been generating quite the buzz lately. I personally admit that I’ve spent more hours than I’d like to count on the social network over the past couple months. Regardless of familiarity...
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2011 PointRoll Benchmarks Show Increases Over 2010
Each year, PointRoll releases benchmarks from the previous year, analyzing a database of billions of served impressions to determine performance benchmarks across industries, features, formats, banner...
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Bridal Brand BHLDN Sees Success with Display Campaign Connected to Site Activity
Urban Outfitters’ wedding and special event brand, BHLDN, recently experienced first-hand the results a well-executed display campaign can bring. With two brick and mortar stores and an e-commerce...
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Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign
With back to school over and the holiday season inching closer each day, many of us have already begun thinking about holiday campaigns. Even retailers have started to fill their storefronts with...
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PointRoll Unveils Video Everywhere Technology: InTagration
With so many standard in-stream video formats across so many devices and so many publishers with different video specifications, keeping track of it all can be really difficult and time consuming....
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Press Release: Gannett Acquires Rovion
We're excited to announce that today Gannett acquired Rovion, a rich media advertising technology company, which has been integrated into PointRoll. Below is the press release that provides an overview...
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Top Five Things to Consider Before Selecting Your Advertising Technology Partner
There are a number of new technologies available in the marketplace today. However, which advertising technology company do you partner with? Kailei Richardson walks you through the top five things to...
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SXSWi Event Reinforces PointRoll’s Commitment to Creative
PointRoll was built on a foundation of bringing more creative digital advertising to the world. One of our main priorities this year is refocusing our attention on the creativity and innovation this...
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Mobile Benchmarks Show Mobile Ads Have Grown 88% Year Over Year
Mobile ads grew 88% year over year and both mobile click-through rates and mobile in-banner completion rates are in line with the rates obtained via rich media, according to the second installment of...
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BENCHMARKS: Ad Viewability Impacts CTR, Rich Media Campaigns Drive Engagement
Rich media ads greatly increase brand time and click-through rate. Those are among the main findings of PointRoll’s 2012 Benchmarks Report, which shows that consumers who interact with rich media...
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